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How Jukto sends SMS and email

Which messages your buyers and you receive, which service sends them, who pays and which sender name is used.

3 min readLast updated 23 Oct 2026

Jukto does not send your order messages from its own account. Texts and emails to your buyers go out through your own SMS gateway and your own email provider, so the cost and the sender name are yours. Jukto decides when to send, writes the message from your template and keeps a log.

From an order event to the buyer#

How an order message reaches the buyer
How an order message reaches the buyerOne order event can send a text through your SMS gateway and an email through your email provider, if each is switched on and ready.Order event happensSMS event on andgateway on?Email event on,provider on,sender set, buyerhas an address?Text sent by your SMSgatewayEmail sent by Brevo orResendBuyer receives itNothing is sentYesNoYesNo
Text version of the diagram
  1. Order event happens to SMS event on and gateway on?
  2. Order event happens to Email event on, provider on, sender set, buyer has an address?
  3. SMS event on and gateway on? to Text sent by your SMS gateway (Yes)
  4. SMS event on and gateway on? to Nothing is sent (No)
  5. Email event on, provider on, sender set, buyer has an address? to Email sent by Brevo or Resend (Yes)
  6. Email event on, provider on, sender set, buyer has an address? to Nothing is sent (No)
  7. Text sent by your SMS gateway to Buyer receives it
  8. Email sent by Brevo or Resend to Buyer receives it

Both go through a queue and are tried again if the provider had a short problem. The result of every message (Waiting, Sent or Failed) is shown on the order page, with a Resend button.

Which messages exist#

MessageToSent throughWho pays and which sender
Order placed, confirmed, shipped, delivered, cancelled (SMS)BuyerYour SMS gatewayYou, from your gateway balance; the Sender ID of your gateway
The same five events (email)Buyer, if they gave an addressBrevo or ResendYou, under your provider plan; your sender name and sender email
Sign-in code for a buyer accountBuyerYour SMS gateway, when one is onYou, from your gateway balance
Your own sign-in code, billing reminders and approval alertsYou, the ownerThe platform own SMS providerNot your gateway balance; Jukto sets the sender
Customer and order syncYour mailing serviceKlaviyo, Mailchimp, HubSpot or BrevoNothing is mailed by Jukto; the service sends what you build there

Good to know#

  • Nothing is sent until you turn a gateway or provider on. Before that, buyers receive nothing from Jukto.
  • Only one SMS gateway, and only one of Brevo or Resend, sends your order messages at a time.
  • The message log keeps the last four digits of a number or a masked email address, never the whole address or the text.
  • Bangla text is sent as unicode, so one SMS uses two or three parts. English is one part and the cheapest.

Next#

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