Meta Ads insights and promoting a product
See your Meta (Facebook and Instagram) ad spend next to your orders, pause or resume campaigns, change budgets and promote a product in four steps.
The Ads page shows your Meta (Facebook and Instagram) ads next to your orders: what you spent, what it brought, and a quick way to promote a product. It reads from your own Meta ad account, so you stay in control of your money.
Before you start#
- A Meta ad account and a Facebook Page you advertise as.
- You are the owner, or staff with the Integrations permission.
- An online store that is on (products cannot be promoted from a website without an online store).
- Recommended: the Meta Pixel connected, so ads can be optimised for purchases: Meta and TikTok pixels.
Connect your ad account#
Open Tools > Integrations, group Marketing & ads, and choose Meta Ads.
- 1
Create a System User token in Meta
In Meta Business Settings open Users > System users and add a system user. Give it your ad account (and the Page you advertise as). Press Generate token with ads_read, ads_management and business_management.
- 2
Paste the token and the ad account
Paste the Access token and the Ad account ID (it looks like act_1234567890; "act_" in front is optional). Add the Facebook Page ID if you want to choose the Page yourself, and the Business ID if you like.
- 3
Test and turn on
Press Save, Test connection, then Turn on. The Ads page now shows Connected to your account.
Read the Ads page#
Open Marketing and press the Ads card (or open Ads directly). Choose the Period (last 7, 30 or 90 days) and press Refresh to ask Meta again. It shows when it was last updated.
| Figure | Meaning |
|---|---|
| Spent | What you paid in the period |
| Impressions, Reach, Clicks | How many times shown, how many people, how many clicks |
| Click rate, Cost per click | Clicks per impression, and what each click cost |
| Purchases, Purchase value | Counted from Meta's purchase event |
| Return on ad spend | Purchase value divided by what you spent |
Below it the Campaigns table lists each campaign with its Status (Running, Paused, In review, Turned down and so on), Goal, Daily budget, Results and Cost per result.
Pause, resume, budget#
On a campaign row you can Pause or Resume it, Change budget (daily budget in taka), or Start a campaign you made here that is still paused. Meta allows about four budget changes an hour on one ad set. If Meta is near its usage limit, live updates wait and the saved figures are shown.
Promote a product#
- 1
Open the dialog
Press Promote a product on the Ads page, or Promote this product on a product.
- 2
Product and Page
Choose a published product and the Facebook Page. The ad links to the product page and uses its main picture, title and description. The product needs a picture.
- 3
Audience
Choose who should see it: country (Bangladesh), cities with a radius around each, age, who (Everyone, Women or Men) and interests you pick from Meta's suggestions. Leave cities empty for all of Bangladesh.
- 4
Budget
Set the Daily budget (BDT) and Days to run. The screen shows the most it can cost over the whole run. Meta has a minimum daily budget and tells you the exact amount if yours is too low.
- 5
Review and create
Press Create paused ad. The campaign, ad set, creative and ad are created in your ad account, all paused. Check them, then press Start the ad. It goes to Meta for review and starts after approval.
Text version of the diagram
- Pick product and Page to Set audience
- Set audience to Set budget and days
- Set budget and days to Create paused ad
- Create paused ad to Check it
- Check it to Press Start the ad
- Press Start the ad to Meta reviews, then it runs
Common problems#
"Connect your Meta ad account first"
The integration is not saved and on yet. Add the token and the ad account ID, test, and turn it on.
"The Facebook access has expired"
Paste a new System User token, or connect again.
Publish the product first / Add a picture to the product
The ad needs a published product with a picture, because it links to the product page and uses its picture.
Meta shows an error
The page shows Meta's own message with a reference. Many errors name the exact fix, such as a budget that is too low.
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