Coupons
Give buyers a code that takes a percentage or a fixed amount off, with dates, limits, a minimum order and first-order-only rules.
A coupon is a code that buyers type at checkout to get a discount. Use it for a festival offer, a first-order welcome, a code you give to one influencer. The Coupons tool is on for a new website.
Before you start#
- The Coupons tool is on in Tools. If it is off, the Coupons page offers to turn it on.
- Decide the offer: percent or taka, for the whole cart or for chosen products and categories, and for how long.
Create a coupon#
Open Marketing > Coupons and press New coupon.
- 1
Code
Type the Code buyers will enter. It cannot change after the coupon has been used.
- 2
Discount
Choose the Discount type: Percent off (1 to 100) or Fixed amount. For a percent you can set a Maximum discount.
- 3
Rules
Optional limits: Minimum order subtotal, Starts and Ends dates, Total uses allowed, Uses per buyer, and First order only (a mobile number with no earlier order in your store).
- 4
What it covers
Applies to: Whole cart, or Only chosen products or categories. For the second, choose at least one product or category.
- 5
Save and share
Make sure Active is on, save, and tell your buyers the code. Switch on Show on buyers' My coupons page if the coupon should be listed there; other coupons stay secret codes.
What happens at checkout#
Text version of the diagram
- Buyer enters a coupon code to Coupon valid for this cart?
- Coupon valid for this cart? to Message: coupon not valid (No)
- Coupon valid for this cart? to Compare with automatic discounts (Yes)
- Compare with automatic discounts to Which is larger?
- Which is larger? to Coupon applied (Coupon)
- Which is larger? to Automatic discount applied (Automatic)
A coupon works when it is active, inside its dates, under its limits, over the minimum order, and for the right cart or items. It does not work on a landing page, which has no coupon field.
States and history#
| State | Meaning |
|---|---|
| Active | Buyers can use it |
| Paused | Switched off for now; switch Active on to use it again |
| Archived | Stopped for good. Its history stays. Buyers can no longer use it |
Each coupon shows "Used N times" and its minimum order. Edit changes the rules, Archive stops it.
See how coupons do#
The Marketing page shows, for 7, 30 or 90 days: orders with an offer, their share of all orders, the discount given and sales with an offer. The Coupons card adds active coupons, those ending within 7 days, uses, and your most used codes. Demo, cancelled and deleted orders are not counted.
Common problems#
The buyer says the code does not work
Check the dates, the minimum order, the total and per-buyer limits, and whether it applies to the items in the cart. "First order only" works only for a mobile number with no earlier order in your store.
A buyer got a different discount than the coupon
If an automatic discount is bigger, the buyer gets that one instead. They never get both.
I cannot change the code
A code cannot change after it has been used. Archive the coupon and make a new one.

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